Are You Insta Hair Famous?
When I first started my career in 1993, I clearly remember people telling me what they read in various fashion magazines. The big issue with that was when Cosmo said long hair was in, but then Marie Claire said every woman needs a strong Bob. So for 50% of my clients that read Marie Claire we loped off 8 inches. Then in five weeks time, when they arrived for their reshaping, they were ready to grow it out or cut it off, because the opposition said otherwise.
Now Is So Yesterday
Predicting trends, especially fall trends, was next to impossible in the past decades. Then came Instagram. Do you want to talk about something completely reinventing an industry? Let me give you an example, on Tuesday when I cut a shattered bob and posted the picture on Instagram I guarantee you the next day someone cut a shattered bob with a long fringe. Then on day three of the shattered bob with the long fringe, now became a sliced through with an asymmetrical fringe starting above the eyebrow. Later on day four of the shattered bob with an asymmetrical fringe transforms into sliced layers going through the perimeter of it and so on…
Worry About Your Craft, Not The Algorithm
The point I’m trying to make is hair is evolving so fast at this point, because of social media, but mostly in part of Instagram if you are not on top of your game, constantly studying, then you’ll soon be out of that game. I always loved the quote:
“Live in the past and get left behind.”
This has never been more true in the hair industry. The day of doing what you did one year ago is over.
AnyBody Can Reach The Stars
I remember when I was a young buck in the hair world there were these hair gods you looked up to. The unreachable overpaid stylists with celebrity heavy books that you felt you would never become. However, Instagram is creating the new stars in the industry.
Insta Famous Around The Block
I literally have an Instagram monster who’s salon is less than a half a block away from mine. She used Instagram to put the cart before the horse. She showed her talent organically, gaining a following of 100,000+ and then was picked up by a hip cool color company. They came to her. Instagram is a powerful tool. So being a 47-year-old hairdresser that did not grow up in the age of social media, I had a lot of learning to do quick. Today, with my phone glued to my hand 18 hours a day, I try to figure out how to get local views and where to put my work, so the most influential people can see it.